5 Reasons Your Brand Can’t Afford to Ignore GEO in Today’s AI-Driven Search Landscape
Introduction to AI-Powered Search The search engine landscape has undergone a massive transformation in the last five years, primarily fueled by artificial intelligence (AI). Gone are the days when keyword stuffing and backlink farming alone could guarantee first-page rankings. Now, AI algorithms—like Google’s Gemini and OpenAI’s search-integrated models—evaluate intent, context, and, crucially, geolocation. Simply put, […]