How Display turned AI discovery into a revenue-driving channel
Challenge: Despite being a market leader for over 40 years, Display was rarely mentioned when buyers asked AI where to buy supermarket shelving or store equipment. Without a way to influence how AI systems understood and recommended its products, Display was losing high-intent demand at the moment of decision.
Outcome: With iGEO, Display pinpointed where competitors were being surfaced in commercial AI queries and strengthened how its products were positioned in buying-focused answers. Within 90 days, LLM mentions increased 4×, AI visibility rose by 46%, and Display generated 48 AI-sourced inbound leads.
+46%
4x
2x
AI visibility
LLM mentions
Organic traffic
AI platforms are increasingly used to research and select suppliers for retail equipment. For Display, appearing consistently in AI-generated answers became critical to capturing demand. At the start of the engagement, AI systems covered relevant product categories but did not reliably surface Display in high-intent buying queries.
Display worked with iGEO to improve how AI systems associate its brand with key product categories and purchase-driven prompts. The objective was clear: ensure Display is surfaced when buyers ask where to buy retail fixtures.
iGEO tracks how AI assistants reference Display across commercial queries, including where the brand appears, how it is described, and how it compares to competitors. This analysis highlights gaps in visibility and ranking, allowing Display to take targeted action before demand shifts elsewhere.
Within 90 days, Display achieved measurable results:
46% lift in AI visibility at high-intent moments
4× growth in LLM mentions across buying queries
Consistent AI-sourced inbound leads
Display became the top AI-recommended brand across key product categories, including supermarket shelving, grocery carts, mannequins, and retail display equipment. This applied across both local and national queries.
Today, Display no longer reacts to AI visibility after opportunities are missed. AI discovery is now a reliable demand channel, reinforcing Display’s category leadership in an AI-driven buying environment.
