AI Search Is the New Front Door to the Internet
What Brands Must Do to Win Visibility in the Age of Answer Engines For more than two decades, search meant one thing: Google, blue links, rankings, and clicks. That model is breaking. Today, users increasingly start their journeys inside AI answer engines—ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot—where information is synthesized, not listed. In this […]